IllusionX Media

Custom Development Case Study

21 Property Group Lead Claim Dashboard

A custom reverse-search lead claim dashboard built for 21 Property Group so reps could work through hundreds of thousands of lead records, filter by rep and date, claim records, and manage daily lead assignment limits from one internal workspace.

Real Estate OperationsInternal dashboard build
Schedule ConsultationRelated Service
21 Property Group Lead Claim Dashboard project preview

Impact & Results

100k+

Lead Records

50

Daily Claim Limit

Reps

Assignment Flow

The Challenge

What needed to be cleaned up

Hundreds of thousands of reverse-search leads needed a clearer internal workflow so reps could see available records, claim leads, avoid assignment confusion, and track daily limits without relying on scattered spreadsheets or manual handoffs.

Outcomes & Impact

  • Available leads became easier for reps to review and claim
  • Daily claim limits and assigned leads were clearer to manage
  • Lead ownership handoffs became more visible
  • Internal workflow moved away from scattered manual tracking

Our Solution

What IllusionX Media built

  • Built a lead claim dashboard with available-lead and my-lead views for rep workflow separation.
  • Added filters for rep, search terms, start date, end date, lead pagination, and daily claim count visibility.
  • Supported assignment controls including add-to-my-leads actions, reset behavior, and randomizer logic for operational lead distribution.

Additional Context

"The dashboard gave the team a practical command center for assigning and claiming large reverse-search lead datasets without turning the process into spreadsheet chasing."

Tech Stack

Tools and systems involved

Custom DashboardLead Assignment LogicSearch FiltersPaginationGoogle CloudInternal Tools

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