Automation & CRM Case Study

21 Property Group Operations Automation

IllusionX Media supported 21 Property Group with real estate operations systems across GoHighLevel, PandaDoc, Pipedrive, Google Cloud, Firestore, Google Workspace, WooSender, MojoSells, and custom embedded portals.

Real Estate OperationsOngoing systems support
21 Property Group Operations Automation project preview

Impact & Results

GHL

Embedded Portals

PandaDoc

Contract Automation

Cloud

Operations Systems

The Challenge

What needed to be cleaned up

CRM activity, campaign creation, contract generation, lead ownership, analytics, packet generation, and sync work were spread across CRMs, spreadsheets, low-code tools, and manual operational steps.

Outcomes & Impact

  • Campaign, contract, lead, sales, and analytics workflows moved into custom internal systems
  • Reduced manual CRM, spreadsheet, document, and campaign handling
  • Stronger duplicate prevention, audit logging, validation, and lifecycle tracking
  • Clearer operational visibility across real estate sales and marketing work

Our Solution

What IllusionX Media built

  • Built GoHighLevel-embedded portals for campaign operations, contact assignment, sales management, lead checking, analytics, and reporting workflows.
  • Created production cloud services for PandaDoc contract generation, CRM writeback, campaign packet automation, MojoSells-to-WooSender sync, and Pipedrive-to-Sheets visibility.
  • Connected Google Cloud Run, Firestore, Cloud Tasks, Secret Manager, Google Workspace, Browserbase, Stagehand, and Vertex Gemini around the client’s real estate operations.

Additional Context

"The work turned scattered real estate operations into connected cloud-hosted systems built around how the team actually worked."

Tech Stack

Tools and systems involved

GoHighLevelPandaDocPipedriveGoogle Cloud RunFirestoreCloud TasksGoogle WorkspaceWooSenderMojoSellsReactTypeScriptFastAPI

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