Course Automation Case Study

Boom Marketing Course & Email Automation

IllusionX Media supported Boom with LearnWorlds course setup, Mailchimp cart abandonment emails, newsletters, follow-up automations, landing pages, PostHog sales tracking, Google Analytics, Meta Pixel, DNS management, and Cloudflare routing.

Marketing EducationCourse launch support

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Boom Marketing Course & Email Automation project preview

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Impact & Results

LearnWorlds

Course Platform

Mailchimp

Lifecycle Email

PostHog

Sales Tracking

The Challenge

What needed to be cleaned up

Course sales, lead capture, email follow-up, analytics, and domain routing needed to work together across the website, course platform, and marketing stack.

Outcomes & Impact

Course and landing page experiences supported from one connected stack
Automated follow-up around carts, newsletters, and lead nurturing
Cleaner tracking for sales and marketing activity
More reliable domain routing and platform handoffs

Our Solution

What IllusionX Media built

Set up LearnWorlds course experiences and multiple landing pages for the marketing education offer.
Configured Mailchimp cart abandonment, newsletter, and follow-up automations around learner and lead activity.
Connected PostHog sales tracking, Google Analytics, Meta Pixel, DNS management, and Cloudflare routing so traffic and conversion paths could be managed more clearly.

Additional Context

"The work connected course delivery, email marketing, tracking, and routing so the site could support a real sales funnel instead of isolated pages."

Tech Stack

Tools and systems involved

LearnWorldsMailchimpPostHogGoogle AnalyticsMeta PixelCloudflareDNSCustom Website

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